The International Olympic Committee (IOC) and nWay are teaming up to bring a fresh wave of excitement to the Paris 2024 Olympic Games with the launch of Olympics™ Go! Paris 2024 – the official mobile game. This innovative gaming experience blends casual sports and simulation, infusing the thrill of Olympic events with city-building elements, creating a one-of-a-kind gaming adventure.
In Olympics™ Go! Paris 2024, players can immerse themselves in a variety of exhilarating arcade-style Olympic competitions, such as breaking, fencing, archery, golf, and swimming. As they compete and triumph, they’ll also have the opportunity to construct their dream city around the iconic Olympic venues, embellishing it with recognizable landmarks. Each victory unlocks new upgrade options, ensuring an ever-evolving gameplay experience. The game is set to launch globally on June 11, available across iOS, Android, and PC platforms, just in time to ramp up the excitement leading to the Paris 2024 Opening Ceremony on July 26.
Elisabeth Allaman, Deputy Managing Director of IOC Television and Marketing Services, expressed, “Olympics™ Go! Paris 2024 encapsulates the Olympic spirit and global appeal of the Olympic Games Paris 2024.” By blending iconic Olympic sports with innovative ones like breaking, the game reflects the Olympics’ commitment to diversity and modernity, while fostering excellence and camaraderie among participants. Kristen Salvatore, Co-CEO of nWay, shared her excitement, stating, “Is there any more exciting and true representation of the thrill of competition than the Olympic Games? We at nWay are thrilled to announce our upcoming game in celebration of the Olympic Games Paris 2024.”
This collaboration between the IOC and nWay represents the latest stride in the IOC’s global licensing program, an initiative fueled by Olympic Agenda 2020+5. It aims to engage and connect fans through official Olympic merchandise, bolstering the Olympic brand not only during the Games but also in between editions. Through the sale of official merchandise, collectibles, and souvenirs, the Olympic licensing programs offer fans a tangible connection to the Games and its values, available for exploration and purchase at the official Olympic online shop.
Olympics™ Go! Paris 2024 marks another milestone in the partnership between the IOC and nWay, following previous collaborations such as officially licensed NFT digital pins and the Olympic Games Jam: Beijing 2022 mobile game.
