If money was no issue what brands would you spend your money on?
It seems that there are five men’s brands that seem to be raking in the lions share amongst the affluent with the most popular being Calvin Klein.
Recently the Luxury Institute compiled a study to find out which of 42 luxury menswear brands came up trumps.
Also in the top five were Giorgio Armani, Hugo Boss, Ralph Lauren and Burberry.
It’s clear that Calvin Klein has raced to the first position due to brand awareness. We are sure that the likes of Justin Bieber and Kendal Jenner wearing the brand in various ads have also had quite an impact on consumer spending.
This tells us a few things. The 3900 men interviewed from all over the world were pretty predictable. Also money can’t buy you originality! If we had that kind of money we’d be buying hand tailored bespoke designs, all hand stitches and unlikely to be ever found on the high street.
It also goes to show the mass influence (we like to call it brainwashing) of advertising and the media. Not that we are dissing these brands in anyway. They all offer good quality garments for the busy man and you can’t really go wrong with these. It’s just that we like a little flair to our clothing attire!
What do you think of the results of this survey and what are your favourite brands? Feel free to share your thoughts in the comments box.
